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Open Your Own Tropical Juice Bar!

Tropical Juice Bar started with a dream to share the love for real smoothies and fresh juices with the world.  It was from this original concept that grew into a modern restaurant brand with both a juice bar and grill.  Today, we serve customers throughout the day, offering foods made with locally sourced products including juices, salads, wraps and sandwiches.  

Since 2010, we have grown serving new areas while creating an opportunity for franchise ownership.  When we started to franchise in 2020, we had 5 family owned and operated locations in New Jersey's most diverse communities.  With this humble beginning, we continue to stay true to our brand, our family recipes and our roots in the tropical Caribbean island of the Dominican Republic.  

Why Own a Tropical Juice Bar?

  • Unique brand in the fast-casual industry with healthy beverages and tropical food that are in high demand
  • Our founders have more than 10 years’ experience and a commitment to helping owners launch, develop and operate their own local restaurant.
  • Easy to follow, but distinctive menu and recipes that our customers love, day in and day out.
  • Efficient operational model and comprehensive training that helps owners retain staff.
  • Make people smile while enjoying a great meal.
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Meet Our Founders


It All Started When...

3 brothers had a dream to own a special restaurant that would change people’s lives.  They wanted more for themselves and more for their community.  They all worked in a fine dining restaurant early in their career as dishwashers, bus boys, and ultimately servers.

They followed one another to college, and all graduated from the same William Paterson University.  Even though they were a few years apart, they always remained close.  In 2010 Carlos M., the older brother, shared his dream to open their own business.

After graduating, they combined their skills and balanced it with differences of perspective and opinion.  The result was a well-defined system with the right blend of marketing, operations and training that became the foundation for the Tropical Juice Bar franchise owner model.

With all their savings and then some, they began with a tiny little shop that was a neighborhood barbershop in the town they knew well; right down the block from where they grew up as teenagers.  With hard work and help from some family members, they transformed the old barbershop into the first Tropical Juice Bar.  Back then, they cooked chicken sandwiches with a couple of tiny grills and made smoothies with borrowed blenders from family and friends.  They are forever grateful for the help from family and friends that allowed them to open that first restaurant.

Today, Tropical Juice Bar is a well-known restaurant providing meaningful, fulfilling jobs to loyal team members in each Tropical Juice Bar location.  The brothers remain more committed than ever in growing and expanding the brand, so that Tropical Juice Bar can continue to serve each community where they open.

Our Purpose

is to build a better future one experience at a time!

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Our Philosophy


Our team is one of the most important parts of the recipe.  To make this possible, we select people to work in our restaurants as carefully as we choose our franchise owners.  We seek out and find those who love to be of service to others.  

Everyone at each Tropical Juice Bar must be ready and willing to give happiness to others through sincere care and hospitality.

At Tropical Juice Bar we believe that food should be fresh and delicious. This is why we source our ingredients locally whenever possible and focus on getting the freshest and tastiest ingredients. 

We design our restaurants with open kitchen where our ingredients and our team are visible to all our guests.  Tropical Juice Bar guests can see the food being cooked and smoothies being made as they are placing their order. 

We are committed to creating the best experience in our restaurants and our promise is “You will love it or, we will change it!”

Tropical Juice Bar Core Values

Our values “GLOW” are applied in all decision making.

Give Happiness - Love what you do and give happiness by sharing a smile with every experience. The Golden Rule- “Do unto others as you would have them do unto you” Matthew 7:12

Lead to Grow - It’s about teamwork! Help others reach their potential by giving truthful feedback.

Orderly & Clean - The highest standards with our stores, our team and our food!

Winning - We celebrate winning and accomplishing our goals.

Our Purpose

“To build a better future one experience at a time!”

Our Vision

“Be the first place that people think of when craving a healthy beverage and tropical comfort food”

Our Promise

“We commit to your experience, love it or change it!”

Start Up Investment


In starting each of our Tropical Juice Bar, we have continued to refine the process to help each owner open and operating as quickly as possible including assistance with site selection and design for your restaurant. The chart below outlines some of the key areas of the investment in a new Tropical Juice Bar. For those who are interested in learning more, and want to become pre-qualified, click here.

Startup Costs: $191,100 to $395,500

Initial Franchise Fee: $30,000, included in range above ($25,000 for second territory and subsequent agreements)

On-going Royalty: 6% of Gross Revenues (paid monthly)

Brand Development Fund: 3% of Gross Revenues (scaling local advertising based on Gross Revenues)

Territory: protected territory (based on local demographics for your restaurant)

Grand Opening: $5,000 (pre-opening funds committed to business launch)


Initial Franchise Training for Tropical Juice Bar owners is covered in our 5-day training program which is conducted in Passaic, NJ.  Our pre-opening training program covers comprehensive topics including daily operations, advertising and marketing, keys to financial management, food safety and preparation, technology and managing the overall business.  

We offer additional training and support in your area once your Tropical Juice Bar business is ready to open.  After that, we continue to be available to make sure that you are prepared to run and develop your own restaurant in the local community served.

Frequently Asked Questions


Q. What are the startup costs and what do they include?

A. Currently, the range of investment is from $191,100 to $395,500 which includes the $30,000 initial franchise fee. The rest of the estimated costs include expenses to launch your Tropical Juice Bar restaurant, 3rd party professional advisory fees, insurance and 3-months of working capital. Am I Financially Qualified?

Q. How big is the typical restaurant?

A. Between 800 and 1,200 square feet with adequate parking and drive-by traffic. We have specific site criteria which we will review with you and help you evaluate real estate that would be a good fit for your Tropical Juice Bar location. Apply Now

Q. How long does it take to open?

A. This depends on how quickly you find a lease location for your restaurant. You do not need to build a ground-up restaurant, but lease space in a variety of storefront or free-standing spaces available in your market. We help owners evaluate real estate, with step-by-step guidance to help fit out your Tropical Juice Bar restaurant. Once you sign your lease, you should be able to open in as few as 3 to 4 months. Apply Now

Q. Do I have to be an owner-operator? 

A. We want our owners to be involved, but many will hire a general manager to oversee day-to-day operations of your restaurant while owners manage marketing and development. Learn More

Q. Can I own more than one restaurant? 

A. Yes. We believe many owners will operate multiple restaurants. Inquire Today

Q. How many people should be on the team in the restaurant?

A. Typically 6 to 8 employees would work in the restaurant each day. Learn More

Q. How much will the business make in a year?

A. We will be able to share with you our Financial Performance Representation, called an Item 19, in our Franchise Disclosure Document which highlights affiliate performance and history. This can be a useful tool to help you evaluate the revenue potential for your Tropical Juice Bar.

Steps to Open a Tropical Juice Bar


  • Chat with us on a phone call
  • Decide if you would like to learn more about Tropical Juice Bar and what it takes to open – Request our Franchise Disclosure Document (FDD)
  • Visit us. Come to a Tropical Juice Bar and enjoy a smoothie or a meal. Discover more in this visit with us about ownership
  • After completing our Confidential Questionnaire, qualified candidates will become approved to join Tropical Juice Bar
  • Start the onboarding process
  • Open your own Tropical Juice Bar

Inquire to Learn More

For more information on becoming a part of the Tropical Juice Bar, complete the form below. We will be in touch shortly. Or, if you are ready to get started, call or text 973-288-3811 now.

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Notice Regarding Franchise Offers and Sales

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.